MONCLER – Alpine Gear meets Street Style
Few labels have experienced a 360 degree fashion democratization like Moncler. In just a few decades, this French label, known for their down-filled ski parkas, has turned itself into one of the most sought-after global Street Style labels – one with strong appeal to young fashionistas and more seasoned yuppies alike. Moncler is an outerwear success story, a true retailer’s ‘cash-cow’. For the business-model minded, it is a fascinating case study in everything done right!
Moncler Gamme Rouge – Fall 2013-Winter 2014 photographed by Steven Meisel
Dressed in Moncler, France’s Jean-Claude Killy (L) and Guy Perillat (R) celebrate their performances in the men’s downhill ski event at the 1968 Winter Olympics in Grenoble. Killy won the gold medal and Perillat finished second, winning the silver.
Moncler Gamme Rouge – Fall 2012-Winter 2013 photographed by Steven Meisel
Moncler outfitted the Italian expedition to Karakorum in 1954
Founded in 1952 by René Ramillon outside Grenoble, France, and currently owed by Italian entrepreneur, Remo Ruffini, the label has flawlessly transitioned itself from professional ski and mountain climbing gear into a fashion-forward winter staple.
Moncler Gamme Rouge – Fall 2012-Winter 2013 photographed by Steven Meisel
Lionel Terray in Alaska, 1964 (the tent is also by Moncler)
Moncler – Fall 2014-Winter 2015 Campaign photographed by Annie Leibovitz
Adventurers in the Himalayas wearing Moncler, 1962
There really is a Moncler jacket for everyone (there are about 5 lines for the fashion alone, excluding the accessories; so, there is a little Moncler for everyone).
– Moncler is the original men/women main line launched in 1952)
– Moncler Enfant is the children collection
– Moncler Grenoble is the collection launched in 2010 during New York Fashion Week.
– Moncler Gamme Rouge is the haute couture level collection presented during Paris Fashion Week. It combines more prints and fur details.
– Moncler Gamme Bleu is a men’s collection presented at Milan Fashion Week.
Part of the Moncler success comes from their historical expertise in developing garments for high-impact mountain sports and exploration. This savoir-faire is still presently adapted to garments that read much more fashion than functional, but still have that quality and efficiency built-in.
Moncler Gamme Rouge – Fall 2013-Winter 2014 photographed by Steven Meisel
French explorer Lionel Terray, who played a key role in consulting on Moncler’s high-performance designs, in Alaska, 1964
Moncler Grenoble Presentation – New York Fashion Week Fall 2013-Winter 2014
The initial quilted down jacket favored by French mountaineer Lionel Terray – who himself became associated with a line “Moncler pour Lionel Terray” – still resonates today with the casual, chic city lifestyle. Most may not even be aware that the science behind their new Moncler jacket helped adventurers explore some of the world’s harshest terrain from Alaska to the Himalayas! But today’s Moncler can go well beyond this, with fabulous fur trims and sophisticated broadtail coats in the mix.
Moncler Gamme Rouge – Fall 2013-Winter 2014
The first successful ascent to the summit of K2, July 1954 (the jacket is Moncler).
Moncler Gamme Rouge – Fall 2013-Winter 2014
French National Ski Team, 1966
With the Fall 2014-Winter 2015 advertising campaigns hitting the media, one can appreciate Moncler’s history as much as its fashion appeal.
Moncler Gamme Rouge – Fall 2014-Winter 2015 photographed by Steven Meisel
Moncler Gamme Rouge – Fall 2014-Winter 2015 photographed by Steven Meisel
