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Cruise 2018: The Reason for the Season

Today luxury fashion can mean anything from a Chanel jacket and heels to a t-shirt and jeans as the rules regarding dressing up continue to relax.  Many of the old sartorial dogmas have given way to a focus on individual style.   The luxury client demands fresh, innovative and exclusive fashion that fits a less formal lifestyle.   In this environment, cruise 2018 collections are playing an ever more important role in the luxury fashion calendar.

Cruise 2018 is inspired by luxe vacation styling

Luxe, yet easy, vacation styling is a heavy influence on the Cruse 2018 collections

The new style of luxury dressing conforms to a fluid lifestyle

The new style of luxury dressing conforms to a fluid lifestyle

Pieces from the Chanel Cruise 2017 collection

Pieces from the Chanel Cruise 2017 collection

Call it “resort,” “cruise,” “pre-season” or even “boutique”, this fashion season was originated to present wardrobe options to affluent customers who spent the post-Christmas/New Year’s weeks cruising on luxury liners or playing in the grand resorts in warm-weather climates.  Silhouettes ran from bathing suits and walking shorts to evening dresses and luxury wraps in light, easy –to-pack fabrications.

Oasis of the Seas the Most Expensive Cruise Ships In The World

Oasis of the Seas the Most Expensive Cruise Ships In The World

Inside Oasis of the Seas the Most Expensive Cruise Ships In The World

Inside Oasis of the Seas the Most Expensive Cruise Ships In The World

Cruise 2018 is inspired by luxury vacation styling

Cruise 2018 is inspired by luxury vacation styling

Cruise 2018 is inspired by luxury vacation styling

Christian Dior Cruise Collection 2008

Christian Dior Cruise Collection 2008

Chanel Cruise 2017

Chanel Resort 2017

The Chanel cruise 2016/2017 show in Havana, Cuba

The Chanel cruise 2016/2017 show in Havana, Cuba

Gucci Cruise 2017

Gucci Cruise 2017

Givenchy Resort 2017

Givenchy Resort 2017

More recently designers, store buyers, and the media have recognized the potential of “cruise wear” as a selling season with a broad mix of “year-round” fashions that range from light cottons to cashmeres and fur to allow consumers to fill a larger portion of their wardrobes outside of the stricter spring-summer and fall-winter routines.  Arriving in stores in November after fall goes on sale, Cruise wear gives retailers fresh luxury fashion to promote until spring deliveries in February through April.

Prada Resort 2011

Prada Resort 2011

Louis Vuitton Cruise 2015

Louis Vuitton Cruise 2015

Etro Resort 2016

Etro Resort 2016

Cruise 2018 Collections At a Glance

Cruise takes its place on an already intense luxury fashion calendar that includes the biannual Haute couture collections, the biannual Ready-To-Wear collections and the biannual Men’s collections.  But, as designers for Gucci, Chanel, Vuitton, Dior Fendi and Marc Jacobs are proving with their Cruise 2018 collections, there is plenty of fresh creativity to deliver the exciting, innovative and often unexpected looks that are sure to fuel luxury retail’s first quarter 2018 sales.

Louis Vuitton headed to Kyoto in Japan to present their Cruise 2018 Collection

Louis Vuitton headed to Kyoto in Japan to present their Cruise 2018 Collection

Louis Vuitton Cruise 2018

Louis Vuitton Cruise 2018

Louis Vuitton Cruise 2018

Louis Vuitton

Dior Cruise 2018 Collection

Dior Cruise 2018 Collection

Dior Cruise 2018 Collection

Dior Cruise 2018

Prada Resort Cruise 2018

Prada Resort 2018

Prada Resort Cruise 2018

Prada Resort

 

Chanel Grecian inspired Cruise 2018 Collection

Chanel Grecian inspired Cruise 2018 Collection

Chanel Grecian inspired Cruise 2018 Collection

Chanel Grecian inspired Cruise 2018 Collection

Chanel Grecian inspired Cruise 2018 Collection

Chanel Cruise

Stay tuned as we bring you our unique take on the Cruise 2018 collections…..