Cultural Crush: How Do Millennials Really Feel About Wearing Fur (#lovefur)?
Millennials are always finding a way to take what’s old and make it new again. Fur, with its deep-rooted history in the fashion world, is being worn by the younger generation in unique and refreshing ways. The huge mounting support for fur fashion among the younger set drastically contradicts some of the messaging that certain animal rights groups pitch to the media; this got us to thinking: How Do Millennials Really Feel About Wearing Fur?
The great legend Marilyn Monroe has inspired many generations of young women in Hollywood with her timeless enduring sense of style; including Madonna, Lady Gaga and Kim Kardashian
Young celebrities utilize four touches to keep their fresh young and edgy
Today it seems that fur has found a renaissance among the millennials. Much of this may be attributed to the versatility and creative flexibility of today’s fur as well as the popularity of vintage styles across the fashion board, particularly as so many young women inherit the fur coats that were so treasured by their mothers and grandmothers. This generation, exploding with creativity, has found so many ways to incorporate these vintage furs into their wardrobes either “as is” or by restyling them. And with so much inspiration from the 500+ designers who incorporated fur in their collections for fall 2015 is it any wonder? Some say it may also be a natural social phenomenon as the new generation aggressively seeks to establish their own style…and clearly fur is a key statement for this generation.
Sex and the City character Carrie Bradsha, played by Sarah Jessica Parker inspired many young women to break out their mother’s and grandmother’s coat and integrate it into their own wardrobes creating a cool young sophisticated feel
Sex and the City showed how versatile and appropriate fur fashion was for all occasions and age groups
Singer Lady Gaga finds every opportunity to flaunt her fur
Singer Miley Cyrus often chooses fur fashion as a mode of self expression both on and off stage
Miley has fun with fur and wears it often; as see here on stage in her 2014 Bangerz Tour
From savvy street-style to evening glam, the pop-culture princesses and princes of this generation are strutting their stuff in spectacular fur fashion as they traverse their busy daily lives or deliver red-carpet sizzle. From music icons including Lady Gaga, Beyonce, JLo, Lily Allen, Rihanna and Nicki Minaj to supermodels including Kate Moss, Cara Delevigne, and Coco Rocha, and TV and film stars such as Ashley Tisdale, Blake Lively and Vanessa Hudgens the stream of furry images is nearly endless.
Rita Ora
Kate Moss
Beyonce
Lilly Allen
Rihanna
Mary-Kate and Ashley Olsen
Jennifer Lopez
And then there are the uber-bloggers, Bryan Boy, Chiara Ferragni, Rumi Neely, Peace Love Shea, Olivia Palermo and many others posting countless fabulous photos in fur. Let’s not forget the “real” girls, the Kardashians, Jenners, Paris Hilton, Nicole Ritchie and others regularly blasting out their fabulous fur looks on twitter, Instagram and facebook. The hashtag #fur itself has almost 2 million images linked and #lovefur almost 7K.
Bryan Boy is such a fan of fur fashion that he even launched his own fur accessories line with designer Adrienne Laundau in 2014
Style blogger Shea Marie of Peace Love Shea
Rumi Neely of Fashion Toast was even featured as an ambassador for fur fashion in 2013
Socialite and style icon Olivia Palermo effortlessly demonstrates how to make classic elegance fresh, youthful and hip with fur
Reality star Kim Kardashian is fearless when it comes to her style choices….which often includes fur
The Kardashian/ Jenner ladies all wear fur often to punctuate their very addictive style
Reality stars Paris Hilton and Nicole Richie will always be the best dressed BFFs in our mind
Kimye (Kim + Kanye) are even dressing their daughter, North in fur making a serious statement in micro-fashion. Millennial fashion tends to mirror celeb-sponsored style. To the likes of these role models, brightly dyed furs, remodeled vintage coats, and contemporary accessories like winter hats and mittens are some ways 20-somethings are sporting fur. More affordable for the 18-25 year-old crowd, small fur accessories such as handbag charms, keychains and fur embellished jewelry (i.e. earrings) by both high end and contemporary designers, are a great way to incorporate a glam touch of fur without breaking the bank.
Blue Ivy, Jay Z and Beyonce’s daughter
Kim and Kanye’s daughter North West has an enviable fur wardrobe and she is barely even 2 years old
Khloe proudly sports her Karlito keychain and Kourtney rocks her Fendi fur buggie keychain
Vanessa Hudgens and Anna Sophia Robb
You want to know what these young trendsetters think about fur? We’ve compiled some of their own words of wisdom for you…
“I do not however support violent, abusive, and childish campaigns for ANY CAUSE,” she added. “Particularly one that I respect. ‘Animal Rights.’ I am choosing not to comment on whether or not the furs I purchase are faux fur-pile or real because I would think it hypercritical not to acknowledge the python, ostrich, cow hide, leather, lamb, alligator, “kermit” and not to mention meat, that I have already worn. This should already put me in a category as one who appreciates and adores the beauty of animals in fashion, but am not a strict vegan.” ~ Lady Gaga
“Hi dolls. I’m sure you all heard what happened to Kim last week (thank you SO much for the love and support you all showed her), and I just received word that the woman responsible has very close ties to PETA, despite PETA publicly stating otherwise. Not only has PETA lied to the public, but they have proved that they support this kind of behavior. I’ve been a vocal supporter of PETA for a long time but I have also been very vocal about anti-bullying, so this was a huge disappointment for me. As you all know, I don’t condone violence and bullying and what happened last Thursday was just that. I am absolutely disgusted by their behavior.
Everyone is entitled to their own beliefs and opinions — I personally don’t wear fur but that doesn’t mean I am going to force my views on anyone else, ESPECIALLY by violating them. I am a very proud sister right now, because Kim handled last week’s incident like a champ. She got cleaned up and was back out there in a matter of minutes. Go Kimmie!” ~ Khloe Kardashian
“I think the shift in my own opinion comes down to two things. On one hand, the way designers are using fur has changed markedly in recent years—designer handbags now feature kitschy-cute fluffy tufts and big fur coats come in all sorts of crazy colors. Fur-based fashion is just so much more fun than it used to be. And the second thing is the fur industry isn’t what it used to be.” ~ Jamie Garnsworthy of StyleCaster.com
“Young students are really eager for us to teach them about fur,” Karen Groner, adjunct professor of fashion design at New York’s Fashion Institute of Technology, tells Marketing Daily. “They’re in love with it. I have never seen such overwhelming interest.”
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