The Psychology Behind the 4th of July Color Code
This weekend as we all celebrate the ol’ red, white and blue here in the U.S we thought it would be fun to look at just what those colors can mean. So we did a little digging to determine what the 4th of July color code conveys, how these colors make you feel and the fashion pros and cons. Some of what we learned may seem obvious, but there are some surprises too!
Fireworks behind statue of liberty evokes pride in our country’s freedom
Singer Katy Perry showing her patriotic pride
The psychology of color in fashion can be a pretty powerful thing. Color sends a message about the wearer – how you feel and how you view yourself. And it also generates a response or reaction from those you come in contact with throughout the day. Color can be a potent tool of communication and, as such, considerations of color should not be taken quite so lightly. I recall once walking into a job interview and having the interviewer comment on the color I’d chosen to wear before we even started our conversation. That is not to say you shouldn’t have fun with color. Just be aware of the “hidden” meanings.
RED
Red is a powerful color. It grabs attention (no wonder it is used for stop signs and traffic lights). It is strong and basic. Stimulating and lively. It can be friendly. But it can also be seen as demanding and aggressive. Its effects are physical and can actually increase the pulse rate. Red is a good color for power dressing or for those wanting to make a strong statement. It is a favorite of people who tend to have fiery personalities. Avoid going overboard though. It can be off-putting. Softening the look with pale pink or white accents or accessories will diminish the harshness and soften the appeal.
Thomas Wylde Fall 2016 – Winter 2017
Thomas Wylde Fall 2016 – Winter 2017
Georgine RTW Fall 2016
Zang Toi RTW Fall 2016
Christopher Raeburn Fall 2016 – Winter 2017
Concept Korea RTW Fall 2016
Amanda Wakeley RTW Fall 2016
Altuzarra Fall 2016 – Winter 2017
Akris Fall 2016 – Winter 2017
Adrienne Landau RTW Fall 2016
WHITE
White reflects the full force of the spectrum into our eyes. It is clear, uncomplicated and crisp. It suggests purity and, some say, innocence. But it can also be seen as sterile and thus can create barriers. It can be read “Don’t touch me!” When paired with warm colors it can make them look and feel harsh and unforgiving. All-white ensembles can look fresh, modern and elegant.
Jonathan Simkhai RTW Fall 2016
Jonathan Simkhai RTW Fall 2016
Helen Yarmak Fall 2016 – Winter 2017
Genny RTW Fall 2016
Thomas Wylde
Valentino Fall 2016 – Winter 2017
Veronique Branquinho Fall 2016 – Winter 2017
Andrew Gn Fall 2016 – Winter 2017
Andrew Gn Fall 2016 – Winter 2017
Anya Hindmarch RTW Fall 2016
Chloe
Alberta Ferretti
Bibhu Mohapatra
Adrienne Landau RTW Fall 2016
Deveaux Men’s RTW Fall 2016
Sonia Rykiel
Saint Laurent
Saint Laurent
Pologeorgis
Dennis Basso Spring 2016
Dennis Basso Spring 2016
BLUE
Research studies suggest that blue is the world’s favorite color. It is the color of thought and is essentially soothing. It affects us mentally, as opposed to the physical reaction we have to red. Strong blues will stimulate clear thought and suggest power and authority (perhaps why it is so often used for police uniforms) Lighter, soft blues are calming, more friendly and more often associated with fun. Blue establishes trust and credibility and can therefore be seen as predictable. It can also be seen as stodgy and conservative, cold, unemotional and unfriendly. One way to avoid the downside of blue is to brighten it up with burst of brights or white in accessories or complementary pieces.
Michael Kors Fall 2016 – Winter 2017
Max Mara Fall 2016 – Winter 2017
Michael Kors Fall 2016 – Winter 2017
Moncler Grenoble Fall 2016
Georgine RTW Fall 2016
Helen Yarmak Fall 2016 – Winter 2017
Fendi Fall 2016
Emanuel Ungaro
Oscar de la Renta
Concept Korea RTW Fall 2016
Jason Wu
Tory Burch Fall 2016 – Winter 2017
Vionnet Fall 2016 – Winter 2017
Chloe
Bibhu Mohapatra
A. F. Vandervorst
Nautica Men’s RTW Fall 2016
Ricardo Seco Men’s RTW Fall 2016
Monique LHuillier
Miu Miu
Undercover RTW Fall 2016
Sibling
If you look at the clothes you wear you will find that you are attracted to certain colors. But be aware of the messages you might be sending and make sure your color choices are appropriate for the occasion. The right colors help you to create a positive overall look and feel, so enjoy the exploration of color in your clothing and use color to make your individual style statement.
Celebrating the 4th in high style
Beyonce’s 4th of July style
Paris Hilton and Christina Millian hanging out in Malibu
This weekend make sure to celebrate in style! Happy July 4!
