It’s official.  All fashion minds are now focused on Fall 2016. The anticipation of the September covers and the trickle of cozy sweaters now fixtures on shelves signify that it’s time to put away the flip flops and get ready to light the fireplace. What better way to preview the trends and styles that you will be coveting this fall than by looking through the celebrity-laced Fall 2016 ad campaigns that are debuting for any brands worth their salt.

Balmain’s theatrical Fall/Winter 2016-2017 ad campaign starring  Kanye West and Joan Smalls

This picture perfectly describes how we feel about summer coming to an end. Balmain Fall 2016 campaign

Even though distribution mediums may have changed, from traditional print and magazine page ads to a more digital format, the labor of love that brings an ad campaign to life hasn’t. Developing a catchy and arresting theme, finding the perfect models, securing the best location, hair, makeup, stylist, creative director…. lights, camera, action! So much effort goes into creating a seasonal, and extremely temporary, visual depiction of a brand’s trend story. Seems a bit much on the surface, but for those in-the-know, they know that the right combination can create a frenzied demand that will mean huge profits and bragging rights to-boot.

You don’t get any more iconic than Kate Moss for Alberta Ferretti’s fall campaign.

Fendi went with “it girl” Kendall Jennar again for their Fall 2016 campaign. Star power rules

color-drenched looks abound in the Fendi collection

Fendi Fall 2016 campaign

Fendi’s fall campaign lets the workmanship and vibrant hues of the fabrics pop with a cleaner canvas style campaign

Supermodel Gigi Hadid makes a strong silent impression in the new fall 2016 Tommy Hilfiger campaign

Gigi Hadid for Tommy Hilfiger Fall 2016

Family first for Versace’s fall 2016 ad campaign

Gigi Hadid and Karlie Kloss for Versace fall winter 2016-2017 campaign

Naples, Italy and Tokyo, Japan are two of the bold location choices chosen by brands like Dolce & Gabbana and Gucci for their Fall 2016 campaigns.

Dolce & Gabanna Napoli campaign for fall 2016

Dolce & Gabanna Napoli campaign for fall2016

Gucci set their visually stunning fall 2016 ad campaign in Tokyo, Japan

Gucci Fall 2016

Trying to decode the perfect formula for creating a winning ad campaign is a futile and subjective task. So many brands stick to themes that they know sell every time; sex, sex, sex!

Michael Kor’s fall 2016 campaign highlights that today’s woman can be sexy on the go

Kate Moss does sultry and sexy like no other. Alberta Ferretti Fall 2016

Roberto Cavalli’s fall 2016 campaign toys with the image of “group fun”

Roberto Cavalli’s fall 2016

Ermanno Scervino Fall 2016 Ad is very alluring

Fashion advertisers use rich imagery and extraordinary composition to sell luxury in their campaigns. With no iron-clad assurances, it’s all a gamble that they’re willing to take for the possibility of striking gold with  the perfect fashion campaigns.

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